Snapchat mini

CONNECTING FRIENDS FOR BINGE WATCHING OCCASIONS

The COVID-19 pandemic nearly ended the beloved watch party. To revive the shared experience we created a Snapchat Mini, an app within an app, that enabled co-viewing experiences across mobile devices. Why? Because binge watching is better with friends.

To promote this amazing feature we used Gen Z’s favorite way to chat with a visually fun Snapchat lens. Dynamic lens tech pulled in viewing data to share what the user was watching and created a snappable invite so they could ping friends for a shared viewing session.