Nike
Shine 365
Nike Los Angeles
CREATING A MOBILE EXPERIENCE AS DYNAMIC AS LA ATHLETES
The love story between athletes and LA is shaped by the diverse terrain that plays host to competition. Sand, ocean, concrete, turf, grass, hardwoods, trails, roads, rivers and more invite endless opportunities to train and compete.
To connect with athletes, Nike needed to be as dynamic as LA itself. In a city that shines 365 days a year our challenge was to gear up athletes; anytime, anywhere, for any occasion. To tell this beautiful and dynamic story we produced bite sized video content profiling the lush diversity of LA athletes and their journeys.
WE BEGAN BY LISTENING AND TELLING THE STORY OF DIVERSE ATHLETES IN LOS ANGELES
INSIGHT LED TO INNOVATIVE & MOBILE FIRST CONCEPTS THAT MERGED NIKE EXPERIENCES WITH LA’S UNIQUE LANDSCAPE
Virtual Reality
Mobile EComm
Augmented Reality
